Alex Pfeffer

Blog

Writing about growth, creativity, and the business of being a creative.

Build Your BusinessFebruary 25, 2026

Stop Complaining About the Industry and Start Using the Tools

Every composer forum sounds the same right now. The industry changed, there is no money, you have to do everything yourself. But what if the tools you have today are actually better than what came before?

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Build Your BusinessFebruary 24, 2026

How to Reach Out to Companies and Actually Get Clients

Most composers send a few emails, get no response, and assume the market is saturated. The problem was never the market. It was the approach. Here is the step by step process that actually works.

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Build Your BusinessFebruary 23, 2026

How to Build a Community Around Your Skills and Actually Make Money From It

Most people build a course first and hope someone buys it. That is backwards. Here is a step by step system for building a paid community that starts with real people and real problems.

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Productivity & MindsetFebruary 23, 2026

Six Decisions That Gave Me My Time Back

People keep asking how I get so much done. Here is what actually made the biggest difference. No hacks, just decisions.

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Trailer MusicFebruary 21, 2026

Trailer Music 101: Structure and Duration

The two things every trailer composer must understand before writing a single note: how long your track should be and how to structure it for maximum impact.

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Video Game MusicFebruary 21, 2026

What Makes Video Game Music Work

After 15 years of composing for games, here is what I have learned about writing music that actually serves the player experience, not just the composer's ego.

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Trailer MusicFebruary 20, 2026

How Trailer Composers Actually Get Paid

There are two ways trailer composers make money: sync fees and royalties. Here is how both work and why understanding the difference matters for your career.

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Build Your BusinessFebruary 19, 2026

Why Going Live Is Your Secret Weapon Against AI

AI content is flooding every platform. But there is one thing it cannot replicate: the raw, unfiltered experience of human creativity happening in real time.

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PersonalFebruary 15, 2026

From Composer to Growth Engineer: Why I Made the Leap

After years scoring films and games, I found myself building systems instead of scores. Here is why the transition felt natural.

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GrowthFebruary 10, 2026

Three Systems Every Composer Needs to Build a Sustainable Career

Talent gets you in the door. Systems keep you in the room. Here are the three I wish I had built earlier.

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GrowthFebruary 5, 2026

What Is Growth Engineering and Why Should Creatives Care?

Growth engineering is not just for tech startups. It is a mindset that every creative business can adopt.

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