Blog
Writing about growth, creativity, and the business of being a creative.
Trailer Music 101: Structure and Duration
The two things every trailer composer must understand before writing a single note: how long your track should be and how to structure it for maximum impact.
Read more→What Makes Video Game Music Work
After 15 years of composing for games, here is what I have learned about writing music that actually serves the player experience, not just the composer's ego.
Read more→How Trailer Composers Actually Get Paid
There are two ways trailer composers make money: sync fees and royalties. Here is how both work and why understanding the difference matters for your career.
Read more→Why Going Live Is Your Secret Weapon Against AI
AI content is flooding every platform. But there is one thing it cannot replicate: the raw, unfiltered experience of human creativity happening in real time.
Read more→From Composer to Growth Engineer: Why I Made the Leap
After years scoring films and games, I found myself building systems instead of scores. Here is why the transition felt natural.
Read more→Three Systems Every Composer Needs to Build a Sustainable Career
Talent gets you in the door. Systems keep you in the room. Here are the three I wish I had built earlier.
Read more→What Is Growth Engineering and Why Should Creatives Care?
Growth engineering is not just for tech startups. It is a mindset that every creative business can adopt.
Read more→